Markup Calculator
Calculate markup, reverse markup and selling price, and convert between markup and profit margin.
Calculate selling price from cost and a markup percentage.
Result
Markup is 50.0000% of cost; profit margin is 33.3333% of selling price. They describe the same gross profit using different denominators.
Markup divides gross profit by cost; margin divides gross profit by selling price. These results exclude sales tax, overhead and other costs unless included in your cost input. A negative markup represents selling below cost.
How to use this calculator
Calculate selling price from cost and a markup percentage. Enter amounts in the units shown, select the applicable options, and click Calculate. Use Reset to restore the starting values.
Calculation formula
Price = cost × (1 + markup); margin = markup / (1 + markup).
Assumptions and accuracy
Review timing, rates, fees and result notes when comparing scenarios. Future returns and rates are assumptions rather than guaranteed outcomes. Monetary display follows the currency’s precision; intermediate calculations retain additional digits.
Choose what to calculate
Markup calculator
Calculate a selling price from cost and markup, reverse a markup to find cost, or compare markup and margin. Markup uses cost as its denominator; margin uses selling price, so the percentages are different.
Open this calculationReverse markup calculator
Calculate a selling price from cost and markup, reverse a markup to find cost, or compare markup and margin. Markup uses cost as its denominator; margin uses selling price, so the percentages are different.
Open this calculationSelling price calculator
Calculate a selling price from cost and markup, reverse a markup to find cost, or compare markup and margin. Markup uses cost as its denominator; margin uses selling price, so the percentages are different.
Related searches: Cost plus pricing calculator
Open this calculationMarkup and margin calculator
Convert a markup percentage directly to margin or a margin percentage to markup. Use Cost and Price when both dollar amounts are known.
Related searches: Markup to margin calculator · Margin to markup calculator · Retail markup calculator · Wholesale markup calculator
Open this calculationCost and selling price calculator
Enter cost and selling price to compare gross profit, markup and margin.
Open this calculationUnderstanding this calculation
Calculate a selling price from cost and markup, reverse a markup to find cost, or compare markup and margin. Markup uses cost as its denominator; margin uses selling price, so the percentages are different.
Worked examples
Cost 100 with 50% markup
cost: 100; markup: 50
- Markup amount = 100 × 50% = 50.
- Price = 100 + 50 = 150; margin = 50 / 150 = 33.33%.
Selling price: 150
Try these inputsPrice from a 25% margin
cost: 75; margin: 25
- Divide cost by 1 − margin.
- 75 / 0.75 = 100, with gross profit of 25.
Selling price: 100
Try these inputsConvert a 25% margin to markup
Margin: 25%; direction: Margin to markup.
- Divide 0.25 by 1 − 0.25.
- 0.25 / 0.75 = 0.333333, or 33.3333% markup.
The equivalent markup is 33.3333%.
Try these inputsCommon questions
What is markup vs margin?
Markup = (price − cost) / cost; margin = (price − cost) / price. A 50% markup equals a 33.33% margin. Convert markup to margin with markup/(1+markup), or margin to markup with margin/(1−margin), using decimal rates.
How does reverse markup work?
Divide selling price by 1 + markup. At a price of 150 and 50% markup, cost is 150/1.5 = 100. Do not subtract 50% of the selling price.
Can I use this for retail or wholesale pricing?
Yes. The arithmetic is the same; enter a cost basis covering the costs you intend to recover. The tool does not recommend a markup or infer market demand.
Scope and assumptions
Use a consistent per-unit cost basis. Cost and selling price must be positive, markup must exceed −100%, and a target margin must be below 100%. This gross-profit model excludes sales tax and overhead unless you include them in cost; it does not calculate net business profit.
Sources
Calculation notes checked . Examples are mathematical checks under the stated assumptions.
Calculation methods and formulas
Selling Price
Calculate selling price from cost and a markup percentage.
Price = cost × (1 + markup); margin = markup / (1 + markup).
Reverse Markup
Find cost from the selling price and markup on cost.
Cost = price / (1 + markup).
Price from Margin
Calculate the selling price required for a margin percentage measured against revenue.
Price = cost / (1 − margin).
Convert Rates
Convert a markup percentage directly to margin, or a margin percentage to markup.
Margin = markup / (1 + markup); markup = margin / (1 − margin).
Markup & Margin
Compare markup and margin using the same cost and selling price.
Markup = (price − cost) / cost; margin = (price − cost) / price.
See our calculation methodology and review status for data versions, rounding and validation limitations. How default assumptions are chosen.